ABS-CBN Group gives Workshop

abs-cbn-workshop2019ABS-CBN Corporate Services Group and Innovation Team conducted a one-day Design Thinking Workshop for Dualtech associates. This project was initiated by ABS-CBN Lingkod Kapamilya to help Dualtech respond better to current and future challenges.

Mark Nepomuceno, Head of ABS-CBN Corporate Services, shared that this tool is used by ABS-CBN “Globally, Design Thinking ang ginagamit. It is a way of looking at challenges and issues so that mahanapan ng opportunity na hindi kadalasang nahahanapan ng iba. It will be a fun workshop.”

In the workshop, the challenge chosen was “how might parents help their sons recognize Dualtech as a shorter pathway for better future”. The important factor to kick-start design thinking is through understanding perceived user experience and making smart observations and assumptions of the typical profile of identified clients. The proposed solution will then need to be tested in simulated experiments.


This workshop was participated by the learning, admission, administration, and marketing representatives providing them skills in identifying significant opportunities for an innovative organization.